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“Technology has finally reached a point where we can make it easy and cost-effective for any customer to have fuel management, and better anticipate the needs of tomorrow to stay ahead of competition,” says John Blyth, President and CEO, Trak Engineering. By always having a fresh perspective on the current market trends, Trak offers solutions that help customers meet the growing demands of the business and maintain a positive ROI. Today, Trak is effectively managing more than a staggering one million vehicles of both private and government fleets across the U.S.
Pushing the Industry Forward
The Tallahassee, FL based fuel management catalyst always relies on customer feedback to determine which of the needs have previously not been addressed by their products. Since inception, one of the biggest customer challenges they found was to achieve accurate odometer readings. Fast forward to today, more and more fleets are concerned with the security of their fuel data. By following standard business practices, Trak keeps their hardware and software up-to-date and data transmissions encrypted, ensuring high level of security and compliance.
Meanwhile, “Your fueling is the key to your operation. You can have a ton of vehicles, but where can you capture odometer without going out on the lot? At the fuel island—so that’s where you should collect the data, through an automated system, so you can streamline the management of your fleet,” explains Katherine Blyth, Trak’s Director of Sales. By setting up a system at the fuel islands, Trak ensures customers can have all the mechanisms in place for fueling to take place 24/7, eliminating the need for manual intervention all-around.
Years ago, it was people managing the fuel exchange at the fuel islands. Today, “Trak gives customers the ability to leave their fuel islands completely unattended while effortlessly managing their fleets,” notes Katherine.
Trak gives customers the ability to leave their fuel islands completely unattended while effortlessly managing their fleets
Keeping their Eye on the Ball
To showcase SentryGOLD’s effectiveness in a real case scenario, Katherine brings up the issues of fuel theft and fuel loss. One such case involves a client that had been seeing a continual lack of fuel across their fleets and could not determine where it was going. After setting up the SentryGOLD system on their fuel islands, they were able to pinpoint the source of the problem in no time. What reports have shown is the discrepancies between amount of fuel they were receiving from one of their suppliers and how much they were actually being charged for.
By solving risks associated with crucial business elements like this, Trak’s value proposition increases with every new client reaping the full benefits of their solutions. By understanding the customer and their business needs, each one of their systems can maintain an optimal level of maintenance, regardless of the fleet size. According to John, “There are a lot of unique challenges often presented by our customers, and we always look at them as new business opportunities. By figuring out how to alleviate some of their greatest headaches, we not only create a solution that is applicable to them but to any of our customers.”
Creating the New Rules
Solidifying Trak’s “customer-centric” approach is their revolutionary new product offering FluidSECURE, set to be released in Q2 of 2017. The world’s first smartphone-based fuel management system “was developed specifically keeping the customers’ needs in mind,” says Katherine. The new mobile approach is believed to reshape the fuel management lifecycle. “With FluidSECURE, customers can walk up to a tank, stationary or mobile tank, with their smartphone/tablet and authorize fuel exchange. Everything is taken care of in the cloud-based software.” This brings fewer expenses all-around, no maintenance, and very secure access through modern smartphone capabilities.
Katherine Blyth, Director of Sales
The customer is not hooked into a stationary point in order for them to plug into the network. Instead, they can maintain the highest level of communication, as well as quicker access to data analytics. Gathering data points might be crucial to the operation and proper maintenance of their vehicles. The larger the fleet, the more vivid this becomes. By providing managers with information at their fingertips at any given time and in any format they need, the range of applicability for such a system could exceed expectations.
Touching New Grounds
“FluidSECURE is going to dramatically change the whole idea of fuel management and turn the industry on its head,” says the CEO. With its release, Trak is significantly driving down the price point for a full fuel management system. As they forge into the future, this opens up the opportunity to cater to a whole new market. What it actually means is that
smaller companies that could previously never justify the budget for a fuel management system now have the ability to manage a fleet of 20 vehicles in the same way as a larger company might do with over 20,000—at a fraction of the price. Building on that, Trak is expected to grow their sales on a global scale.
"With FluidSECURE, customers can walk up to a fuel island with their smartphone and authorize the fuel exchange"
Further down the road, John admits that knowing this process is not going to be a walk in the park. “What we’re doing here, no one has ever heard of,” he says. “It is surely going to be a challenge making people believe they can have an entire fuel management system up and running in a matter of minutes and have complete control of it in their smartphones.” Nonetheless, with each product Trak comes out with, “the goal is to encapsulate the needs of as many customers as possible and ensure a return on their investment,” concludes John. With the new FluidSECURE product line, Trak is pushing the landscape to new grounds and reaching stellar heights in the future.